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Demographic analysis, the statistical description of human populations, is a tool used by government agencies, political parties, and manufacturers of consumer goods. Polls conducted on every topic imaginable, from age to toothpaste preference, give the government and corporations an idea of who the public is and what it needs and wants. The government's census, which is conducted every ten years, is the largest demographic survey of all. Today demographic is also being used as a noun; so, for example, TV advertisers are constantly worrying about how to appeal to "the 18-to-24-year-old demographic".
Examples of demographic in a Sentence
Trefis Team, Forbes.com, 2 June 2025
The meetup comes at a time when the Democratic party is still reeling from the 2024 election and trying to regroup after losing ground in several key demographics, including Black men.
—Raisa Habersham, Miami Herald, 31 May 2025
Sara Dorn, Forbes.com, 3 June 2025
After the first year, LAUSD reading scores improved in every grade level and across every demographic, chief academic officer Frances Baez said.
—Jenny Gold, Los Angeles Times, 2 June 2025
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Cite this Entry
“Demographic.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/demographic. Accessed 6 Jun. 2025.
Copy CitationMedical Definition
demographic
adjective
ˌdem-ə-
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