prime time

noun

1
: the time period when the television or radio audience is the largest
also : television shows shown in prime time
2
: the choicest or busiest time
3
: big time sense 2
a pitcher not yet ready for prime time
prime-time adjective

Examples of prime time in a Sentence

The program is being shown during prime time. He's the best actor in prime time.
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Summer is prime time for handmade tote bags, crochet tops, and festival costumes, which can earn you $500+ in a good week. Bryan Robinson, Forbes.com, 14 Apr. 2025 May is typically prime time for tornadoes and severe weather, but this April might not be going out quietly. Mary Gilbert, CNN Money, 12 Apr. 2025 More from Personal Finance: Here’s when to list your home for sale this spring Tax season is prime time for scams. Lorie Konish, CNBC, 30 Mar. 2025 The shoulder-season month of November, headed into December, is prime time for flower viewing in this corner of the Southern Hemisphere. Ashlea Halpern, AFAR Media, 6 Mar. 2025 See All Example Sentences for prime time

Word History

First Known Use

1947, in the meaning defined at sense 1

Time Traveler
The first known use of prime time was in 1947

Browse Nearby Words

Cite this Entry

“Prime time.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/prime%20time. Accessed 22 Apr. 2025.

Kids Definition

prime time

noun
: the time in the evening when television has its largest number of viewers

More from Merriam-Webster on prime time

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!