rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
That came as Penn entered into a major deal with ESPN to rebrand its online sports-betting business from Barstool Sportsbook to ESPN Bet.
—Todd Spangler, Variety, 17 July 2025
The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.
—Alex Weprin, HollywoodReporter, 9 July 2025
The new entity will also tackle power washing, graffiti removal, tree trimming, public space upkeep and even attempt to rebrand the region with a street banner program and public art.
—Jennifer Van Grove, San Diego Union-Tribune, 5 June 2025
Secretary of Defense Pete Hegseth is set to rebrand the USNS Harvey Milk, a fleet replenishment oiler named after the California politician and Navy veteran, according to CBS News.
—Brendan Rascius, Miami Herald, 4 June 2025
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Todd Spangler, Variety, 17 July 2025
The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max streaming service to HBO Max on Wednesday, per a source familiar with the matter — and that change over is now live.
—Alex Weprin, HollywoodReporter, 9 July 2025
The new entity will also tackle power washing, graffiti removal, tree trimming, public space upkeep and even attempt to rebrand the region with a street banner program and public art.
—Jennifer Van Grove, San Diego Union-Tribune, 5 June 2025
Secretary of Defense Pete Hegseth is set to rebrand the USNS Harvey Milk, a fleet replenishment oiler named after the California politician and Navy veteran, according to CBS News.
—Brendan Rascius, Miami Herald, 4 June 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 22 Jul. 2025.
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