rebrand
verb
re·brand
(ˌ)rē-ˈbrand 
rebranded; rebranding; rebrands
: to change or update the brand or branding of (a product, service, etc.)
After the original app Picaboo failed to gain traction in 2011, they rebranded the app as Snapchat and added the captioning feature.—
Madeline Purdue
Madeline PurdueRebranding a company with a troubled history, or renaming a product with unfortunate associations, is often a necessary act of self-protection.—Jeffrey Goldberg
Jeffrey Goldberg
broadly
: to publicly refer to or describe (someone or something) in a new or different way
After France declined to support the U.S. invasion of Iraq in 2003, George W. Bush supporters … tried to rebrand French fries as "freedom fries." —Eve Peyser
Eve Peyser … recommended last month that it was time to "rebrand" Britain as "one of the world's pioneers rather than one of its museums." —Warren Hoge
Warren Hoge
rebranding
noun
plural rebrandings
The emergence of the Tea Party, Boehner says, forced upon Republicans, in one cycle, a rebranding that otherwise might have taken the Party a generation to achieve.
—Peter J. Boyer
Peter J. Boyer
Examples of rebrand in a Sentence
Recent Examples on the Web
In response, Lee’s campaign has sought to rebrand his political image.
—Jong Eun Lee, The Conversation, 29 May 2025
Crown Prince Mohammed bin Salman, a key ally to President Donald Trump, has also pushed to rebrand the country as more moderate to attract foreign tourism, especially to megaprojects such as NEOM.
—Amira El-Fekki, MSNBC Newsweek, 26 May 2025
My final question that will inevitably be left unanswered: How much was spent to rebrand HBO Max as Max … and now back again?
—Nina Metz, Chicago Tribune, 14 May 2025
In connection with the launch, ESPN will rebrand ESPN+ as ESPN select, and will still cost $11.99.
—Alex Weprin, HollywoodReporter, 13 May 2025
See All Example Sentences for rebrand
Examples are automatically compiled from online sources to
show current usage.
Read More
Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.
Send us feedback.
Jong Eun Lee, The Conversation, 29 May 2025
Crown Prince Mohammed bin Salman, a key ally to President Donald Trump, has also pushed to rebrand the country as more moderate to attract foreign tourism, especially to megaprojects such as NEOM.
—Amira El-Fekki, MSNBC Newsweek, 26 May 2025
My final question that will inevitably be left unanswered: How much was spent to rebrand HBO Max as Max … and now back again?
—Nina Metz, Chicago Tribune, 14 May 2025
In connection with the launch, ESPN will rebrand ESPN+ as ESPN select, and will still cost $11.99.
—Alex Weprin, HollywoodReporter, 13 May 2025
See All Example Sentences for rebrand
Cite this Entry
“Rebrand.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/rebrand. Accessed 5 Jun. 2025.
Copy CitationLove words? Need even more definitions?
Merriam-Webster unabridged
Share