1
a
: a war cry especially of a Scottish clan
b
: a word or phrase used to express a characteristic position or stand or a goal to be achieved
2
: a brief attention-getting phrase used in advertising or promotion
Examples of slogan in a Sentence
within days, virtually everyone was familiar with the newest advertising slogan for that brand of soda
Recent Examples on the Web
Trump beamed as one cabinet member after another repeated his campaign slogans to claim success in various fields.
—
Dave Goldiner, New York Daily News, 10 Apr. 2025
That trust becomes the foundation for a sense of shared purpose that can’t be manufactured through perks or slogans.
—Cheryl Robinson, Forbes.com, 9 Apr. 2025
This is the power of art: taking a concept and exposing its contradictions, turning it into a complex phenomenon rather than a simple slogan.
—Rebecca Ruth Gould, JSTOR Daily, 9 Apr. 2025
Abrego Garcia also was wearing a hoodie that his wife had bought him, Curiel said, but authorities said the shirt was associated with or consistent with an MS-13 slogan.
—Rebecca Morin, USA Today, 4 Apr. 2025
See All Example Sentences for slogan
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Dave Goldiner, New York Daily News, 10 Apr. 2025
That trust becomes the foundation for a sense of shared purpose that can’t be manufactured through perks or slogans.
—Cheryl Robinson, Forbes.com, 9 Apr. 2025
This is the power of art: taking a concept and exposing its contradictions, turning it into a complex phenomenon rather than a simple slogan.
—Rebecca Ruth Gould, JSTOR Daily, 9 Apr. 2025
Abrego Garcia also was wearing a hoodie that his wife had bought him, Curiel said, but authorities said the shirt was associated with or consistent with an MS-13 slogan.
—Rebecca Morin, USA Today, 4 Apr. 2025
See All Example Sentences for slogan
Cite this Entry
“Slogan.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/slogan. Accessed 18 Apr. 2025.
Copy CitationKids Definition
slogan
noun
slo·gan
ˈslō-gən 
1
: a word or phrase that calls to battle
2
: a word or phrase used by a party, a group, or a business to attract attention
Etymology
from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-gairm "army cry," from sluagh "army" and ghairm "call, cry"
Word Origin
The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-gairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."
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