word-of-mouth

1 of 2

adjective

: orally communicated
also : generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business

word of mouth

2 of 2

noun phrase

: oral communication
especially : oral often inadvertent publicity

Examples of word-of-mouth in a Sentence

Adjective not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Adjective
The lineup of this year’s Crystal Globe Competition was similarly strong, a fact reflected in the sharing out of the awards; all the word-of-mouth titles seemed to win something, which isn’t always the case. Damon Wise, Deadline, 12 July 2025 With just a word-of-mouth warning, one man raced 25 miles to save guests at his Texas RV park. Rebecca Morin, USA Today, 9 July 2025
Noun phrase
Many keep coming back and bring others with them through word of mouth. Igor Epshteyn, Forbes.com, 9 July 2025 The horse community is a very old school community in that relies on word of mouth. Angela Velasquez, Sourcing Journal, 8 July 2025 See All Example Sentences for word-of-mouth

Word History

First Known Use

Adjective

1817, in the meaning defined above

Noun Phrase

15th century, in the meaning defined above

Time Traveler
The first known use of word-of-mouth was in the 15th century

Browse Nearby Words

See all Nearby Words

Cite this Entry

“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 20 Jul. 2025.

Kids Definition

word of mouth

: spoken communication
Last Updated: - Updated example sentences
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