yassify

YASS-uh-fye
to heavily edit an image with beauty filters

What does yassify mean?

To yassify an image is to digitally edit it using a beauty filter or other AI-powered tools (usually in an over-the-top and unmistakable way). Yassified photos of people often feature exaggerated make-up, hair, and facial features such as eyes and lips. Yassify is also sometimes used more broadly to mean “to improve the appearance of” or “to make more glamorous.”

Examples of yassify

A lady at the airport brought her own personal tube of mayonnaise. I’ve yassified her to maintain anonymity but she’s my hero.
@michcoll, X (formerly Twitter, 18 Feb. 2023

There’s a trend on Twitter where you overly edit people to “Yassify” them. I decided to try it on the Frasier cast
Reddit (Frasier forum), 24 Nov. 2021

Georgia Rep. Mike Collins, for whatever reason, decided to tweet out this picture of … a JD Vance who looks nothing at all like actual real-life JD Vance. He’s got furrowed eyebrows, a pointy chin, and cheekbones that could cut glass—a bold move considering that the non-yassified picture is so widely available.
Robyn Pennacchia, Wonkette, 3 Oct. 2024

The Prequel app is yassifying our selfies into hot cartoons
(headline), Mashable, 27 Jan. 2022

Where does yassify come from?

Yassify is likely a combination of yass, an interjection (used to expressed great excitement or enthusiasm for a thing) that arose in New York City’s Ballroom scene, a Black and Latino LGBTQ+ subculture, and the suffix ify, “make or form into.”

How is yassify used?

Yassify is usually used humorously, befitting a word for the act of messing around with images on the internet for laughs. There is also evidence of its use expanding beyond describing app-manipulated images:

I tried to draw a dinosaur for Jon once and, she was THICC 😂 I think I’d yassify even a stick figure.
@jasky, Blue Sky 16 Feb. 2025

Make a list. Check it twice. It’s time to yassify spring shopping.
Town & Country, February 2022

cosmetic surgery is yassified taxidermy for alive things
@45percenterthen, Tumblr, 30 June 2022

Last Updated: 3 Apr 2025
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