Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure Mandel Ngan | Afp | Getty Images Trump in a Truth Social post encouraged more foreign spending in the U.S., assuring that investors can bet on his economic agenda long term. Kevin Breuninger,dan Mangan,ruxandra Iordache, CNBC, 4 Apr. 2025 The village trustees race featured one new face with two returning board members, though with three candidates on the ballot and with three open slots, all candidates were assured victory. Jesse Wright, Chicago Tribune, 3 Apr. 2025 The deal collapses Lee assured Brody that Allen would not be involved in the management of the bar, Brody says in a counterclaim filed in February against Euphoric and UniKC. David Hudnall, Kansas City Star, 3 Apr. 2025 In response to concerns, Williams argued that the new fire station would be an investment in better fire service and that central fire had assured the staffing shortage would not affect service. Luis Melecio-Zambrano, Mercury News, 3 Apr. 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Prior to learning about the loss of the COVID-era grants, Director Dr. Erica Pan wrote to reassure CDPH employees who were anxious about how the seismic shifts at the federal level were trickling down to the state’s health agency.
    William Melhado, Sacbee.com, 9 Apr. 2025
  • By clearly and honestly explaining price changes, retailers and brands can reassure customers that their concerns are heard and their needs remain a priority.
    Pamela N. Danziger, Forbes.com, 8 Apr. 2025
Verb
  • Two pouch compartments are there to ensure your phone doesn’t get tossed around in a larger overnight bag during trips (ditto for sunglasses and even your go-to setting spray).
    Stacia Datskovska, Footwear News, 10 Apr. 2025
  • Thompson also weighed in on Bernie Sanders' criticisms of the oligarchy, urging corporate leaders to step up against the president's chaotic economic policies to ensure stable growth.
    Hannah Parry, MSNBC Newsweek, 10 Apr. 2025
Verb
  • Huckleberry Cobbler is a true surprise with a burst of wild berries and comforting spice, weaving together bright sweetness, tart Huckleberry, and rich streusel flavors.
    Amber Love Bond, Forbes.com, 3 Apr. 2025
  • So when Bass and other politicians crow about speedily taking care of one part of reconstituting fire areas, survivors of these and future fires easily see how empty even comforting words can be.
    Thomas Elias, Mercury News, 1 Apr. 2025
Verb
  • Unlike the drama and comedy series races, which are guaranteed eight nominees regardless of submission count, the limited series category uses a proportional system.
    Clayton Davis, Variety, 10 Apr. 2025
  • The game is almost guaranteed to be over when Emmanuel Clase comes in, but the All-Star closer did not have his best stuff.
    Ryan Morik, FOXNews.com, 10 Apr. 2025
Verb
  • According to tradition, soaking in a hot bath infused with these therapeutic salts allows the magnesium and sulfur to penetrate the skin, soothing muscles, detoxing the body, and easing stress.
    Alice Nardiotti, Vogue, 10 Apr. 2025
  • Cooling, calming, and tailor-made for sensitive skin, this mask drapes delicately across your face to deliver a serious hit of cica (Centella asiatica) and allantoin—soothing redness and dryness in minutes.
    Annie Blackman, Allure, 10 Apr. 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 16 Apr. 2025.

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