Synonym Chooser

How is the word assure distinct from other similar verbs?

Some common synonyms of assure are ensure, insure, and secure. While all these words mean "to make a thing or person sure," assure distinctively implies the removal of doubt and suspense from a person's mind.

I assure you that no harm will be done

How does the word ensure relate to other synonyms for assure?

Ensure, insure, and assure are interchangeable in many contexts where they indicate the making certain or inevitable of an outcome, but ensure may imply a virtual guarantee.

the government has ensured the safety of the refugees

Where would insure be a reasonable alternative to assure?

The synonyms insure and assure are sometimes interchangeable, but insure sometimes stresses the taking of necessary measures beforehand.

careful planning should insure the success of the party

In what contexts can secure take the place of assure?

In some situations, the words secure and assure are roughly equivalent. However, secure implies action taken to guard against attack or loss.

sent reinforcements to secure their position

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assure The decision to resume charging interest impacts individuals who had been assured through Department of Education communications that their balances would remain unchanged during the forbearance period. Nick Mordowanec, MSNBC Newsweek, 9 July 2025 However, studios and filmmakers can be assured that forgoing profanity won’t limit a film’s blockbuster potential. Brent Lang, Variety, 8 July 2025 Just hours later, however, the former pop star assured fans that the Inter Miami CF co-owner was well on the road to recovery and already back in the vegetable patch! Clare Fisher, People.com, 30 June 2025 To complete his scenes, production called upon various doubles, CGI, and even had the help of Walker's brothers to assure a close physical resemblance. Shania Russell, EW.com, 29 June 2025 See All Example Sentences for assure
Recent Examples of Synonyms for assure
Verb
  • Last month the Senate passed legislation that would regulate a form of cryptocurrency known as stablecoins, the first of what the industry hopes will be a wave of bills to bolster its legitimacy and reassure consumers.
    Emma Burleigh, Fortune, 11 July 2025
  • After a conversation with Jaguar Bite Production VP Juan Pablo Solano, one of the founders of the company, Bolt felt reassured that Solano and his partners would personally manage the film.
    Anna Marie de la Fuente, Variety, 11 July 2025
Verb
  • To keep a handle on public opinion during a high-profile celebrity trial, lawyers have turned to working alongside PR representatives to ensure an intact career.
    Lauryn Overhultz , Larry Fink, FOXNews.com, 14 July 2025
  • Emergency management officials in DuPage, Lake, Kane, McHenry and Kendall counties all said communication between federal and local authorities is key to ensuring residents know what is happening when a significant weather system hits.
    William Tong, Chicago Tribune, 14 July 2025
Verb
  • In a ward of Nasser hospital in southern Gaza a woman is comforting her crying, 16-month-old granddaughter, one of those affected by what aid workers say is a surge of meningitis cases among the Palestinian territory's children.
    Olivia Le Poidevin, USA Today, 8 July 2025
  • Still, there was something comforting about the old days, when on meant on, off meant off, and our appliances and cars couldn’t eavesdrop or talk back.
    Larry Magid, Mercury News, 3 July 2025
Verb
  • Although named in the court documents, no person or company listed is guaranteed to be called to the witness stand if the case makes it to trial.
    DeMicia Inman, VIBE.com, 15 July 2025
  • The deal included $90 million guaranteed and a $13.75 million signing bonus, according to the NFL Network.
    Ryan Gaydos, FOXNews.com, 15 July 2025
Verb
  • Bathed in soothing grey tones, the 190 guest rooms and suites are configured with an open layout and oversized ceiling-to-floor windows.
    Katie Chang, Forbes.com, 15 July 2025
  • Trump had sought to deliver peace by soothing U.S. relations with Russia and distancing Washington from Ukraine, but now sees himself as misled by Putin.
    Shane Croucher, MSNBC Newsweek, 15 July 2025

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Cite this Entry

“Assure.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assure. Accessed 21 Jul. 2025.

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