as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
Additionally, having a business bank account and credit card can potentially offer lucrative rewards, both at sign-up and throughout the year.
—
Zahir Khoja, Forbes.com, 4 Apr. 2025
The last Sox starter to receive a relatively lucrative deal was Dallas Keuchel, who signed a three-year, $55.5 million free-agent deal in December 2019.
—Paul Sullivan, Chicago Tribune, 3 Apr. 2025
Getting the mix right is especially important as carriers seek to grow their lucrative loyalty programs and need attractive destinations to keep customers spending.
—Leslie Josephs, CNBC, 2 Apr. 2025
The annual event is lucrative for competitors, with the rodeo handing out $4.6 million to athletes in 2024.
—Brayden Garcia, Fort Worth Star-Telegram, 2 Apr. 2025
See All Example Sentences for lucrative
Zahir Khoja, Forbes.com, 4 Apr. 2025
The last Sox starter to receive a relatively lucrative deal was Dallas Keuchel, who signed a three-year, $55.5 million free-agent deal in December 2019.
—Paul Sullivan, Chicago Tribune, 3 Apr. 2025
Getting the mix right is especially important as carriers seek to grow their lucrative loyalty programs and need attractive destinations to keep customers spending.
—Leslie Josephs, CNBC, 2 Apr. 2025
The annual event is lucrative for competitors, with the rodeo handing out $4.6 million to athletes in 2024.
—Brayden Garcia, Fort Worth Star-Telegram, 2 Apr. 2025
See All Example Sentences for lucrative
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 16 Apr. 2025.
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