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Synonym Chooser

How is the word assurance distinct from other similar nouns?

Some common synonyms of assurance are aplomb, confidence, and self-possession. While all these words mean "a state of mind or a manner marked by easy coolness and freedom from uncertainty, diffidence, or embarrassment," assurance carries a stronger implication of certainty and may suggest arrogance or lack of objectivity in assessing one's own powers.

handled the cross-examination with complete assurance

When can aplomb be used instead of assurance?

While the synonyms aplomb and assurance are close in meaning, aplomb implies a manifest self-possession in trying or challenging situations.

handled the reporters with great aplomb

When might confidence be a better fit than assurance?

The synonyms confidence and assurance are sometimes interchangeable, but confidence stresses faith in oneself and one's powers without any suggestion of conceit or arrogance.

the confidence that comes from long experience

When is self-possession a more appropriate choice than assurance?

The words self-possession and assurance can be used in similar contexts, but self-possession implies an ease or coolness under stress that reflects perfect self-control and command of one's powers.

answered the insolent question with complete self-possession

Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of assurance Amid bankruptcy proceedings, the company has made assurances that consumers' data will remain protected under new ownership. Karoline Leonard, Austin American Statesman, 2 July 2025 The mediators and the U.S. would provide assurances about talks to end the war, but Israel is not committing to that as part of the latest proposal, the official said. Anders Hagstrom, FOXNews.com, 2 July 2025 TikTok went dark in the U.S. ahead of the original deadline, but was restored after Trump provided it with assurances on the extension. Dylan Butts, CNBC, 30 June 2025 The vote remained open for more than three hours Saturday night as holdouts met with Senate GOP leaders to seek assurances on the bill. Kaia Hubbard, CBS News, 29 June 2025 See All Example Sentences for assurance
Recent Examples of Synonyms for assurance
Noun
  • Clarifications of merger policy that increase business regulatory certainty and incentivize dynamically efficient M&A transactions could bolster U.S. competitiveness in international markets, benefiting both American producers and consumers.
    Alden Abbott, Forbes.com, 16 July 2025
  • But Beijing is also keenly aware that the current tariffs are hitting at a time when China’s economy has already been struggling with domestic challenges – and there’s no certainty those duties couldn’t rise again under Trump’s capricious trade policy.
    Simone McCarthy, CNN Money, 12 July 2025
Noun
  • Every decision from what’s in scope to what can be eliminated should support the core objective: enabling employee compliance teams to act with minimum friction and maximum confidence, even with the constant uncertainty of regulatory change.
    Kelvin Dickenson, Forbes.com, 16 July 2025
  • And all this comes amid mounting pressure on the chancellor to shore up confidence in her strategy, after a series of U-turns on cuts to welfare and winter fuel payments.
    Ritika Gupta, CNBC, 15 July 2025
Noun
  • These granular insights help fine-tune strategy, improve customer satisfaction and enhance operational efficiency.
    Roman Lavrentev, Forbes.com, 11 July 2025
  • However, rather than addressing these shortages through a focus on employee satisfaction, other businesses are already exploring a different solution: Automation.
    Hugh Cameron, MSNBC Newsweek, 10 July 2025
Noun
  • She was eventually taken off her flight and reportedly booked a new ticket after regaining her composure, per the outlet.
    Colson Thayer, People.com, 11 July 2025
  • Stevens’s reflections on his years of service reveal what’s pulsing beneath his composure: the choice to look away from troubling secrets and repress personal desires.
    Mia Barzilay Freund, Vogue, 7 July 2025
Noun
  • The man from Mexico had prior convictions for car theft and drug possession.
    Shelly Bradbury, Denver Post, 13 July 2025
  • Following his conviction, DNA evidence connected him to raping a teacher at gunpoint at school in 1997.
    Eduardo Cuevas, USA Today, 13 July 2025
Noun
  • This growing self-assurance is accompanied by greater willingness to switch providers: 56% of U.S. women aged 25 to 34 report being likely to change banks, compared with just 19% of women over 65.
    Carrie McCabe, Forbes.com, 26 June 2025
  • Recent realizations about your life, childhood, and more have rocked your self-assurance.
    Liz Simmons, StyleCaster, 24 June 2025

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Cite this Entry

“Assurance.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/assurance. Accessed 21 Jul. 2025.

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